Today: 9:00AM - 8:00PM
May 22, 2026

Samuel has been with Auffenberg for just six months, but his path to the car business is anything but ordinary. Before joining the team, he worked in bartending and other service industry roles. He loved meeting new people and building relationships, but the late nights weren’t for him long term.

Then came a chance encounter at a gas station. Samuel struck up a conversation with someone his own age who worked in the car business — and absolutely loved it. Inspired by that conversation, Samuel submitted his application to Auffenberg the very next day.

Before entering automotive sales, Samuel spent four years at SIU Edwardsville studying geography and Geographic Information Systems (GIS). While he still loves geography, maps, and technology, he realized he wanted a career that kept him active and interacting with people instead of sitting behind a desk all day.

That’s exactly what he found at Auffenberg.

Samuel loves the fast pace of the car business, the technology in today’s vehicles, and most of all, the relationships he builds with customers and coworkers every day. If you stop by the dealership, there’s a good chance you’ll find him chatting with service customers — because he genuinely cares about people and wants every customer to feel welcome.

Outside of work, Samuel enjoys spending time with friends and taking road trips. He loves scenic drives and discovering beauty in the little things along the way. One of his favorite destinations is Door County, Wisconsin, and one day he hopes to learn how to fly fish.

We’re proud to have Samuel on the Auffenberg team