Doug Koch – Auffenberg Kia Service Advisor –Kia Service Elite Regional Recognition Award Winner – for his commitment to excellence and sustained dedication to customer service. 

He’s been with Auffenberg for almost three years, but he’s been in the automotive industry for almost twenty-five years. He started as an express oil change technician, then he became an alignment technician, then he worked in the aftermarket tire industry – he’s also been a service manager, a tire store manager and more – but he loves dealership life the best. 

He originally wanted to be a chef – the restaurant he was working at had closed and a friend got him into the automotive industry. He’s so thankful. He still loves cooking – but just for those he loves (including his coworkers). He’s a specialist at smoking meats, especially turkey. He makes his own rub and his own brines. 

He comes in to work around 6:15 every morning – even though we don’t open until 7 am. That’s how he was raised. He likes to get everything set up and ready and organize all the night drops. When customers walk in at 7 am – he’s had his coffee and a minute to find his calm. The day can get chaotic from there. The phones start ringing and the lines start forming and he wades through all of it. He LOVES chatting with people – he enjoys when he has time to get to know his customers and his coworkers. 

He recently accepted the Kia Service Elite Regional Recognition Award – he was incredibly surprised and HONORED. It’s based on customer feedback and customer satisfaction numbers. Doug was shocked, “For some reason, people like me. Which is good, because I like people.” 

We are incredibly proud of Doug and all of the effort he puts in. 

He’s had three strokes – he’s overcome a lot in life and he still ALWAYS keeps a positive and happy demeanor. He’s also a father to a St. Louis City Cop and a father to a Navy veteran, plus he’s a grandpa. He’s been with his wife, Robin, for ten years. 

As part of his award, Kia allowed him to pick his favorite food truck (BIPPs BBQ LLC) to treat the ENTIRE store to a celebratory luncheon!

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